• Home
  • >Keith E Smith MSc MBACP

About me

Coronavirus help: we are all affected by the current COVID19 pandemic. For many people this is a highly anxious time for a whole variety of reasons. It can help to have a safe space to talk some of this through, and it is a financially worrying time for many people,  I would be happy to discuss with you a reduced rate for counselling if you have been financially impacted by the current pandemic.

I am a qualified and experienced counsellor with a private practice based in Milton, near Stoke-on-Trent. I also teach others how to become counsellors as a lecturer in Psycho-therapeutic Counselling at Staffordshire University . I work therapeutically with adults and young people over the age of eleven, and also have experience of working as a school counsellor in various different settings. I offer an initial consultation meeting free. The cost is then £45 per session. My profile and other details you need to get started are set out below and on my website here: https://sites.google.com/site/basfordcounselling/home

Areas of counselling I deal with

I have experience of working with a very wide range of issues over a number of years. I am not a fan of labels and will happily discuss whatever it is you wish to bring to the initial consultation. This could be about anxiety, loss, self-harm,anger, feeling depressed,relationship difficulties, how you feel about yourself and where your life id headed. In fact anything that you would like to explore in a safe and supportive space. We can then decide jointly if working together will be helpful for you at this time.

Young People: I also have a wealth of experience working with young people aged 11 and upwards. If you have a young person about whom you are concerned I am happy to discuss their needs with you, and to work with them individually if appropriate.

A word or two about my approach

You need not be the victim of your biography.” (Kelly, 1955)

Screen%20shot%202012-08-23%20at%2011.32.My practice and values are grounded in what is known as the person-centred tradition, with particular emphasis on Personal Construct Psychology. This means that you are the expert on your own life and its challenges. I will not ‘do’ therapy ‘to’ you, but rather we will work together to explore and discover new ways forward. I am creative, and employ a range of approaches you may find useful. Rather than get too technical here, this is something we could discuss when we first meet. Whatever you decide will be most useful, you will find me respectful, supportive, challenging and a safe, confidential listener. I have worked with clients from a one-off session to several years, depending upon their needs and wishes. More than any theory or technique, we bring ourselves to therapeutic work, and I look forward to meeting you and seeing how we get on. I only use approaches which extensive research has shown to be effective.

Below I give a very brief flavour of the three main approaches I use a counsellor

Person Centred Counselling

Following on from the pioneering work of Carl Rogers, this is probably the most widely used approach in use today. The counsellor strives to offer their clients the core conditions which will enable their relationship to be one which will help the client to feel safe, accepted and supported. From childhood onwards, we can be subject to criticism and rejection, resulting in a lack of confidence and low self-esteem. We can lose sight of what we truly want from life, and wear 'masks' which hide our true feelings and prevent real relationships from developing.This approach aims to put you more fully in touch with your potential, to give you the chance to grow and become the person you want to be.

Personal Construct Psychology (PCP)

Whilst grounded in the same values as the person-centred approach, George Kelly's PCP approach is more structured and helps you examine how you have made sense of the world in your own unique way. By being helped to look at your personal constructs, you can gain insight into why and how your difficulties have come about, and even more importantly, how you can safely experiment with how to change.

Psycho-dynamic Counselling

The oldest form of therapy, which traces its roots all the way back to Freud. Our early childhood experiences have set the patterns which shape how we relate to others and feel about ourselves. Much of our emotional life remains partly or completely hidden from us (unconscious) although the consequences do not! Together, the counsellor and client explore how the client relates to self and others. In the counselling relationship these patterns become clearer to the client, who can experience both insight and freedom to at last move on from limiting or self-defeating ways of being.

Training, qualifications & experience

Qualifications & training

MSc in Counselling Psychology, Keele University 2010-12.

Psychology BSc (Hons). Leeds University 1982

Diploma in Applied Social Studies (CQSW). Leeds University 1987

Diploma in Group Analytic Therapy, Group Analysis North, 2016.

Extensive range of short courses and training conferences, including  Self-harm in adolescence, Personal Construct Psychotherapy, Psycho-dynamic counselling, Cognitive-Behavioural Therapy (CBT), Surviving childhood sexual abuse, Cognitive–analytic therapy (CAT).


Private counselling practice with both adults and adolescents presenting with a wide range of issues. Short & long-term work.

As well as private practice, I have many years experience of working with people in a variety of social work and NHS settings as a Counsellor, Social Worker, Service Manager and Advocate. I have managed therapeutic residential homes for adolescents and worked extensively with adolescent and adult survivors of child sexual abuse. I also work as a lecturer and trainer in Counselling.

Member organisations


British Association for Counselling & Psychotherapy

BACP is one of the UK’s largest professional bodies for counselling and psychotherapy. Therapists registered with the Association fall into a number of different membership categories such as Individual Member, Registered Member MBACP and Registered Member MBACP (Accred), each standing for different levels of training and experience. MBACP (Accred) and MBACP (Snr Accred) members have achieved a substantial level of training and experience approved by the Association.

Registered members can be found on the BACP Register, which was the first register to achieve Accredited Voluntary Register status issued by the Professional Standards Authority. Individual Members will have completed an appropriate counselling and/or psychotherapy course and started to practise, but will not appear on the BACP Register until they've progressed to Registered Member MBACP status.

All members are bound by a Code of Ethics & Practice and a Complaints Procedure. Accredited by the Professional Standards Authority.

Accredited register membership

British Association for Counselling & Psychotherapy

Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

Other areas of counselling I deal with


Therapies offered

  • Integrative


Additional information

There is no charge for an initial consultation. This is an opportunity to see how it feels talking to me, and for us to decide if we would like to work together.

The normal session fee is then £45. A session lasts 50 minutes.

I usually contract to meet with you for six sessions initially, at which point we will review progress to date and agree further sessions as required.


Weekdays and evenings

Further information

I am a member of the BACP (British Association for Counselling and Psychotherapy) and work within its ethical framework.

I have an up to date enhanced police safety check. I hold professional indemnity insurance and my work is supervised by a BACP approved supervisor.

Weekday and evening appointments are available

I am based in a pleasant residential area in Milton, near Stoke-on-Trent.

How to contact me

Email me: counsellinginbasford@gmail.com

Telephone: 01782461783


Type of session

In person
Home visits

Types of client

Young people
Older adults
Keith E Smith MSc MBACP

Keith E Smith MSc MBACP