James Sims


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This professional is available for new clients.
This professional is available for new clients.
About me
Hello, I'm James from Inner Insight Counselling. Are you seeking a deeper understanding of yourself and your life? I'm passionate about supporting individuals like you on that journey. Because you are unique, your therapy will be too. As an integrative counsellor, I draw upon a range of techniques to create an approach that resonates with you.
My core belief is that you possess the capacity for self-discovery, growth, and healing. The foundation of our work will be a collaborative therapeutic relationship, designed to help you feel safe, heard, and empowered. This connection is key to unlocking healing, making sense of your experiences, and building confidence in your own choices. I'll support you by listening intently, giving you space to connect with your inner strength, and offering both my professional expertise and genuine human connection.
For those impacted by trauma, I offer Rewind Therapy. This powerful imagery-based technique effectively reduces the distress of traumatic memories, PTSD, and flashbacks, typically in just one or two online or phone sessions, with lasting results and a high success rate (>85%).
Discover more about my counselling philosophy further down this page. (Quick note: My email replies sometimes land in junk folders, so please check there if you're waiting to hear back – I usually respond within 24 hours.)
Training, qualifications & experience
I have over a decade of experience working in a therapeutic environment offering emotional support to vulnerable individuals, as well as being responsible for making complex risk assessments and referrals.
My current training includes:
- CPCAB Level 2 - Counselling Skills Certificate
- CPCAB Level 3 - Counselling Studies Certificate
- NHS (KMPT) Inter-Psyche Training Institute Level 6 - Diploma in Integrative Counselling
- International Association for Rewind Trauma Therapy - Qualified to practice the Rewind Technique
- BSc Social Psychology
- MSc Psychology
- ASIST (Applied Suicide Intervention Skills Training)
- BACP and the Open University - How to do counselling online: a coronavirus primer
- BACP and the Open University - Video and phone counselling 2.0: advancing your knowledge
I have provided counselling face-to-face, online, and over the phone in a GP practice in Kent, working with common and complex mental health issues (e.g anxiety and depression). I also have experience of supporting young people on a national helpline for over a decade.
Member organisations

BACP is one of the UK’s leading professional bodies for counselling and psychotherapy with around 60,000 members. The Association has several different categories of membership, including Student Member, Individual Member, Registered Member MBACP, Registered Accredited Member MBACP (Accred) and Senior Registered Accredited Member MBACP (Snr Acccred). Registered and accredited members are listed on the BACP Register, which shows that they have demonstrated BACP’s recommended standards for training, proficiency and ethical practice. The BACP Register was the first register of psychological therapists to be accredited by the Professional Standards Authority (PSA). Accredited and senior accredited membership are voluntary categories for members who choose to undertake a rigorous application and assessment process to demonstrate additional standards around practice, training and supervision. Individual members will have completed an appropriate counselling or psychotherapy course and started to practise, but they won’t appear on the BACP Register until they've demonstrated that they meet the standards for registration. Student members are still in the process of completing their training. All members are bound by the BACP Ethical Framework and a Professional Conduct Procedure.
Accredited register membership

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).
This therapist has indicated that they belong to an Accredited Register.

Areas of counselling I deal with
Therapies offered
Fees
£45.00 - £65.00
Concessions offered for
Additional information
- £45 per session for telephone and online counselling for trainee counsellors
- £50 per session for telephone and online counselling
- £55 per session for face-to-face Counselling. These sessions take place at Kent Wellbeing Hub, Farthing Corner, Medway Services, ME8 8PQ
- £65 per session for Rewind Therapy for trauma (online or telephone sessions, delivered normally over no more than two sessions to bring about closure for single traumas)
When I work
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Please contact me for full availability
Further information
Finding Support When You Need It
Maybe you're finding things tough with your mental health, perhaps life feels overwhelming right now, or maybe you just need a safe and non-judgmental ear. Whatever brings you here, however complicated or upsetting things feel, support is available at Inner Insight Counselling.
Experience You Can Trust
With over a decade dedicated to supporting people, I bring experience and professional commitment to my practice. I'm a registered BACP member, fully insured, DBS-checked, and ICO registered, ensuring ethical and confidential support.
How We Work Together: Your Journey
Think of our counselling work as a shared journey. You know your path best – I'm here to walk alongside you, listening carefully as you share what your journey looks like and feels like. When you encounter forks in the road, we'll pause together and explore what lies ahead, and focus on empowering you to choose the direction that feels right for you. Sometimes this means learning to reframe your perspective; other times it involves looking back to understand how past twists and turns have led you here, even if the journey hasn't always made sense. We can also explore how relationships have helped or hindered you along the way. Ultimately, I hope our work together provides lasting strength for your continued journey.
Specialised Trauma Support: Rewind Therapy
For those affected by trauma, Rewind Therapy can be incredibly helpful. It aims to significantly reduce distressing symptoms like flashbacks, help you feel more in control, and support emotional healing and closure. My website offers more detailed information on this approach.
Session Details & Getting Started:
Sessions are 50 minutes long. Counselling can be brief or ongoing, and while weekly sessions are common we'll find a frequency that works for you.
To help you decide if I'm the right fit, I offer a free, no-obligation 10-minute phone call. It's a chance to discuss your hopes for counselling and ask me anything.
Ready to connect? Please call (leave a voicemail if I can't answer), email, text, or WhatsApp. I'll get back to you as soon as possible.