Emma Reed

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MNCS (Accred)
Limited availability
Limited availability

This professional is accepting new clients but may have a waitlist. Please enquire with them directly to discuss availability.

Ledbury HR8 & Malvern WR14
Limited availability
Limited availability

This professional is accepting new clients but may have a waitlist. Please enquire with them directly to discuss availability.

About me

Seeking counselling.

If you're reading this, you may have started to question the ways you manage life and your reactions to it. Perhaps you are struggling with a specific issue, or just have a general sense that things aren't working as well as they could. Maybe you already know that more is possible, that there must be a better way to live, but don't quite know where to start.

Using counselling to help you explore your life and the way you think and feel about your experiences is a powerful first step. By getting to know how your thoughts and beliefs inform your choices, looking clearly at the consequences of your decisions and how they may impact you down the road, as well as identifying your typical emotional reactions to life, you can truly be empowered to shape your life in the way you really want.

Working with me.

I offer counselling in a safe and understanding therapeutic relationship. You will find me warm and personable, open and non-judgemental, and my intention is to understand what is happening in your life from your point of view. As I share with you my professional understanding of your struggles, you will have the chance to make new internal connections and gain new insights about yourself and the challenges you face.

My approach is Integrative Psychotherapeutic Counselling that draws mainly on the following therapeutic models. Person-Centred therapy is based on the principle that you already have the capacity to self-heal. Psychodynamic principles examine how your past experiences have shaped your personal outlook. Somatic therapy explores the relationship between mind and body, and how working with your body can help to process unresolved emotions and traumas.

As a trained online counsellor, I am fully aware of and complicit with GDPR regulations, am proactive about digital confidentiality and protecting your online security, and can use a variety of digital tools to help you get the best out of your online counselling experience. 

Accessing counselling through the pandemic.

I offer both in-person and online/telephone counselling to suit your lifestyle and preferences, as well as in-person hypnotherapy (see The Hypnotherapy Directory link below). My in-person practice is based in Ledbury and Malvern, where I maintain a safe and hygienic space. The room is wiped down and well-ventilated between sessions, and I'm happy to wear a face mask if preferred. I am also an ACTO trained online counsellor.  If you are not experienced with online counselling, I can guide you through the process and explore with you how to get the best out of it. 

What is counselling like?

As I share with you my professional understanding of your struggles, you will have the chance to make new internal connections and gain new insights about yourself and the challenges you face. Not only that, but I'll encourage you to become softer in your relationship with yourself. You've got very good reasons for doing things the way you do, and accepting those reasons allows you to feel more comfortable with who you are.

For many of us, learning to accept ourselves in this way makes the challenges we face more bearable. We make better choices, we become more tolerant of ourselves and of others, our relationships improve, and we are better able to get our needs properly met.

I'm passionate about providing a safe and supportive space where you can feel you really matter. My focus is on accepting you just as you are, appreciating how you came to your current situation and encouraging you to be true to yourself. In this therapeutic relationship it's possible for you to discover what you really want and need, to work through whatever it is that holds you back and to make the choices that are right for you.

How do I start?

If you want to find out if counselling is right for you, just call or email me and I will offer you an initial appointment. Please note that if you contact me on a weekend I will reply by the next working day.

In our first session you will have a chance to meet me, find out how I work and assess whether you will feel comfortable sharing your thoughts and feelings with me. We will explore how counselling may help you over time and together we can decide whether counselling is suitable for you at this time.

My in-person practice is based in Ledbury and Malvern, and I also offer secure online/telephone counselling. I run a family-focused emotional well-being project, contribute to the Herefordshire Talk Community, volunteer with Anxiety UK and am a member of a charitable counselling agency in Malvern.

I am also an experienced hypnotherapist and offer progressive therapeutic hypnotherapy on request.

Training, qualifications & experience

  • Level 4 General Certificate in Online Counselling and Psychotherapy
  • Member of ACTO, Association for Counselling and Therapy Online.
  • Level 5 Professional Diploma in Psychotherapeutic Counselling Practice.
  • Level 4 Advanced Diploma in Psychotherapeutic Counselling.
  • Level 4 Diploma in Counselling Skills and Theory.
  • Accredited Registrant Member of The National Counselling Society.
  • Level 4 Diploma in Hypnotherapy and Counselling Skills.
  • Registrant member of The National Hypnotherapy Society

I continue to have regular professional training and supervision in order to ensure you the client receive the highest quality service, including:

  • Ethical practice
  • General Data Protection Regulation
  • Working with suicidal clients
  • Grief counselling and Covid-19
  • Trauma and the body
  • Sensorimotor psychotherapy
  • Healing power of metaphors
  • Jungian active imagination
  • Mindfulness
  • Solutions-focused therapy
  • Counselling and coaching
  • Telephone and online counselling
  • Counselling phone apps for clients
  • Working with teenagers
  • Counselling and faith
  • Sexual addiction

Member organisations

Registered / Accredited

Registered / Accredited

Being registered/accredited with a professional body means an individual must have achieved a substantial level of training and experience approved by their member organisation.

National Counselling & Psychotherapy Society (NCPS)

The National Counselling and Psychotherapy Society

This Not For Profit association of counsellors and psychotherapists aim to support the counselling profession, members and training organisations.

In 2013 the NCS register was accredited by the Professional Standards Authority under the Accredited Voluntary Register Scheme. Accredited by the Professional Standards Authority.

The Association for Counselling and Therapy Online (ACTO)

The Association for Counselling and Therapy Online

Accredited register membership

National Counselling & Psychotherapy Society
Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

National Counselling & Psychotherapy Society

Other areas of counselling I deal with

Dealing with transition. Life changes. Defining a career. Personal identity. Family responsibilities. Caring for others. Exploring ASD diagnosis. Personal illness and recovery. Trauma recovery. Menopause. Empty nest. Career redevelopment. Retirement.

Photos & videos


£35.00 - £55.00

Concessions offered for

  • Low income
  • Keyworkers
  • Unemployed

Additional information

Standard counselling: £50 per session.

NHS and frontline care workers: £40 per session.

Low income concessionary rate: £35-£45 per session. 

Hypnotherapy: £55 per session.

The fee covers a 50 minute session + 10 minutes admin.  24 hr minimum cancellation policy applies.

If you wish to commit to longer term work, sessions may be invoiced monthly upon discussion of terms. 5% discount is available for advance monthly payments.

When I work

Mon Tue Wed Thu Fri Sat Sun

Mondays 9am - 4pm

Tuesday 10am - 5pm

Wednesday 9am - 12pm

Thursday 12pm - 4pm

Friday 9am - 12pm

Further information

I specialise in working with people in transition.

Whether life is changing around you, or changes are occurring within, sometimes it can be hard to keep balanced and focused.

Dealing with transition:
Our roles change throughout our lives, but it's not always easy to adjust to the new expectations each stage brings. Whether you need help to cope with the sudden limitations of a new family or sick relative, or with the daunting freedom of retirement or children leaving home, counselling will help you to maintain balance and perspective. In a safe and supportive therapeutic relationship you can discover what it is you really want and need, working through whatever it is that holds you back and finding the strength to make choices that are true to you.

Emma Reed is also registered with Hypnotherapy Directory.

The Apothecary Shop, 31 The Homend, Ledbury, Herefordshire, HR8 1BP

Malvern, Worcestershire, WR14

Type of session

In person
Home visits

Types of client

Young people (13-17)
Adults (25-64)
Older Adults (65+)
Employee Assistance Programme

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit gov.uk , or contact this professional directly

Wheelchair user access
Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a Counsellor's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the Counsellor to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

The Lyttleton Well Counselling Rooms are wheelchair accessible, however there are 2 x two steps up to The Apothecary Shop treatment room which may prove difficult if your mobility is limited. Home visits can be requested as an alternative.

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