Jo Baker

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Pronoun: she
Psychotherapist, Counsellor, Coach, MBACP, NLP practitioner
Limited availability
Limited availability

This professional is accepting new clients but may have a waitlist. Please enquire with them directly to discuss availability.

Ealing W13 & London W5
Limited availability
Limited availability

This professional is accepting new clients but may have a waitlist. Please enquire with them directly to discuss availability.

About me

Hi, I am an approachable, warm, empathic counsellor and I specialise in supporting people at times of stress, change and with difficult feelings and anxieties. I have also worked in the corporate world for 30 years so I have a lot of experience of the challenges and demands that people face in organisations, and in helping people cope and move forwards. Please keep reading to see the full range of issues I can help with.

Issues I work with:

I help people with both personal and professional issues and I offer longer term psychotherapy and short term, solution focused work.

Personal issues include: stress, anxiety and panic, anger management, relationship difficulties, social anxiety, feeling sad, depression/low mood, low self confidence/low self esteem, parenting issues, pregnancy, separation, divorce, and bereavement. 

Work related issues include: career and executive coaching, (leadership/people management/influencing skills, coaching). I often help clients become more confident and influential at work and help them tackle difficult people/relationships and stressful situations especially during change e.g. a new job or promotion.

People can hesitate about seeing a counsellor because they believe their problems are too small, or they are concerned that talking won't make a difference and that they should be able to sort out their difficulties themselves. Many people also quite understandably do not know what to expect from counselling and they hesitate to seek help because of this. It can feel daunting.

What Triggers People to Consider Counselling?

Knowing when we need help is a life skill but people come to counselling for different reasons. Sometimes their difficulties are triggered by a specific event e.g. redundancy, a new job, a relationship ending or bereavement. For others it may be on-going issues like depression or anxiety or ill health. It takes courage to face our problems and step into a counselling or coaching situation.

How I work

I have a free telephone call with you to initiate contact and see if you feel I am an appropriate person to work with, before you start spending money. Whatever you bring, I work alongside you, helping you to create change and feel a greater sense of wellbeing. The biggest predictor of success is the relationship with your counsellor so feel free to have a look at my video on my website to get more of a sense of me and perhaps read some testimonials. Together, we develop a direction for the work or set some goals. As people start to feel more resourceful, they begin to make changes.

In short term work, (a few weeks or months), I may use more cognitive or behavioural techniques which you may benefit from using yourself. Longer term work ( 6 months plus) may be more appropriate if your issues are deeper or if they have been present for a number of years.

Training, qualifications & experience

I am a fully qualified psychotherapeutic counsellor with over 15 years experience of working with clients and am a registered member of the British Association for Counsellors and Psychotherapists and I work with their ethical framework. I trained at Metanoia which has an international reputation and I would describe my approach as integrative. This means I draw on a number of approaches e.g. Relational Transactional Analysis and NLP, CBT and coaching which are adapted to each unique client. I have been seeing counselling clients in practice since 2008 and I have worked as a leadership facilitator, executive coach and career coach in organisations for the last 18 years.

Member organisations

British Association for Counselling & Psychotherapy (BACP)

BACP is one of the UK’s leading professional bodies for counselling and psychotherapy with around 60,000 members. The Association has several different categories of membership, including Student Member, Individual Member, Registered Member MBACP, Registered Accredited Member MBACP (Accred) and Senior Registered Accredited Member MBACP (Snr Acccred).

Registered and accredited members are listed on the BACP Register, which shows that they have demonstrated BACP’s recommended standards for training, proficiency and ethical practice. The BACP Register was the first register of psychological therapists to be accredited by the Professional Standards Authority (PSA).

Accredited and senior accredited membership are voluntary categories for members who choose to undertake a rigorous application and assessment process to demonstrate additional standards around practice, training and supervision.

Individual members will have completed an appropriate counselling or psychotherapy course and started to practise, but they won’t appear on the BACP Register until they've demonstrated that they meet the standards for registration. Student members are still in the process of completing their training.

All members are bound by the BACP Ethical Framework and a Professional Conduct Procedure.

Accredited register membership

British Association for Counselling & Psychotherapy
Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

British Association for Counselling & Psychotherapy


£65.00 per session
Free initial telephone session

When I work

Mon Tue Wed Thu Fri Sat Sun

Daytime. I don't see clients on Mondays. I work Tuesday-Friday.

Further information

I have a consulting room in West Ealing which is near Northfields and Boston Manor tubes and West Ealing train station. I also work virtually.

Ealing, London, W13

Type of session

In person

Types of client

Young adults (18-24)
Adults (25-64)
Older Adults (65+)