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Jo Baker - Psychotherapist and Counsellor

Ealing W13 & London W5
02036379954 02036379954
Ealing W13 & London W5

About me

Hi, I am working virtually and face to face e.g. Skype, Zoom, Phone . I am an approachable, warm, empathic counsellor and I specialise in supporting people at times of stress, change and with difficult feelings. I offer a half price session.  I have also worked in the corporate world for 30 years so I have a lot of experience of the challenges and demands that people face in organisations.

Issues I work with:

The range of issues I have worked with include: stress/anxiety and panic, anger management, depression/low mood, low self confidence/self esteem, relationship issues, family issues, separation and divorce, trauma, as well as bereavement and other losses.

People can hesitate about seeing a counsellor because they believe their problems are too small, or they are concerned that talking won't make a difference and that they should be able to sort out their difficulties themselves. Many people also quite understandably do not know what to expect from counselling and they hesitate to seek help because of this. It can feel daunting.

What Triggers People to Consider Counselling?

Knowing when we need help is a life skill but people come to counselling for different reasons. Sometimes their difficulties are triggered by a specific event e.g. redundancy, a relationship ending or bereavement. For others it may be on-going issues like depression or anxiety or ill health.

How I work

I have a brief telephone call with you to initiate contact and see if I am an appropriate person to work with, before you start spending money. Whatever you bring, I work alongside you, helping you to create change. The biggest predictor of success is the relationship with your counsellor so feel free to have a look at my video on my website to get more of a sense of me and perhaps read some testimonials. Together, we develop a direction for the work or set some goals. As people start to feel more resourceful, they begin to make changes.

In short term work, (a few weeks or months), I may use more cognitive or behavioural techniques which you then may benefit from using yourself. Longer term work ( 6 months plus) may be more appropriate if your issues are deeper or if they have been present for a number of years.

Training, qualifications & experience

I am a fully qualified psychotherapeutic counsellor with 12 years experience and am a registered member of the British Association for Counsellors and Psychotherapists and I work with their ethical framework. I trained at Metanoia which has an international reputation and I would describe my approach as integrative. This means I draw on many approaches e.g. Humanaistic /Transactional Analysis and NLP and CBT which are adapted to each unique client. I have been seeing counselling clients since 2008.

I have also worked as a leadership facilitator, coach and career coach in organisations for the last 15 years.

Member organisations


British Association for Counselling & Psychotherapy

BACP is one of the UK’s largest professional bodies for counselling and psychotherapy. Therapists registered with the Association fall into a number of different membership categories such as Individual Member, Registered Member MBACP and Registered Member MBACP (Accred), each standing for different levels of training and experience. MBACP (Accred) and MBACP (Snr Accred) members have achieved a substantial level of training and experience approved by the Association.

Registered members can be found on the BACP Register, which was the first register to achieve Accredited Voluntary Register status issued by the Professional Standards Authority. Individual Members will have completed an appropriate counselling and/or psychotherapy course and started to practise, but will not appear on the BACP Register until they've progressed to Registered Member MBACP status.

All members are bound by a Code of Ethics & Practice and a Complaints Procedure. Accredited by the Professional Standards Authority.

Accredited register membership

British Association for Counselling & Psychotherapy

Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

Therapies offered

  • Cognitive and behavioural therapies
  • Cognitive behavioural therapy (CBT)
  • Cognitive therapy
  • Humanistic therapies
  • Integrative
  • Jungian therapy
  • Mindfulness
  • Person-centred therapy
  • Psychodynamic therapy
  • Solution focused brief therapy
  • Transactional analysis


£58 per session

Further information

I have a consulting room in West Ealing which is near Northfields and Boston Manor tubes and West Ealing train station. I also work in Central Ealing near Ealing Broadway station/tube. Although due to covid 19 I am currently working virtually only.

Claygate Road
W13 9XG

Montpelier Avenue
W5 2XP

Type of session

In person
Home visits

Practical details

Sign language Unspecified
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a counsellor's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the counsellor to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access



Types of client

Older adults


Jo Baker -  Psychotherapist and Counsellor

Jo Baker - Psychotherapist and Counsellor