- List B: Conditions for which evidence could be sought
List B: Conditions for which evidence could be sought
Aches and Pains
Acidity, Stomach Acne
Alopecia (Hair Loss)
Bacterial Vaginosis, BV
Circulatory Problems, Local or Minor [c.f. Poor Circulation]
Chronic Fatigue Syndrome (Formerly ME) (P)
Diet, Trouble Sticking to [c.f. Obesity] (P)
Eczema, Stress-related (P)
Emotional Problems (P)
Enuresis (Bedwetting) (P)
Erection Problems, Temporary; Erectile Dysfunction, Temporary [c.f. Impotence, Erection Problems, Erectile Dysfunction]
Feeling Down or Feeling Blue [c.f. Depression] (P)
Irritable Bowel Syndrome, IBS
Libido, Low (P)
Menopause Menstrual Pain Migraine Headache [c.f. Migraine]
Muscle Tension (P)
Nails, Fungal infections
Panic Attack (P)
Pins and Needles
Pre-menstrual Tension or Pre-menstrual Syndrome
Relationship Problems (P)
Relax, Inability to (P)
Sexual Counselling (P)
Skin Problems [c.f. Psoriasis]
Skin Problems, Stress-related (P)
Sleep, Trouble Getting to (P)
Sleeplessness, Intermittent (P)
Sports Injuries, Minor
Stomach, Upset Stress (P)
Thrush, Vaginal [c.f. Thrush, Oral]
Most health practitioners specialise in treating different types of ailments and medical conditions. For example a counsellor or psychotherapist may treat depression. According to CAP, counsellors and psychotherapists represented by a (P) above can probably treat those listed ailments or medical conditions.
If you are registered with the Health Professions Council (HPC), or are accredited by a relevant professional or regulatory body, it may be acceptable to mention any of the above conditions if you are suitably qualified in that specific area.
Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.
- CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – A help guide produced by Copy Advice featuring guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
- List A – Conditions for which suitably qualified medical advice should be sought.