Joe Gruenewald

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MBACP

About me

Many (not all) of the people I work with look like they’re doing well on the outside.

They might be capable, thoughtful and often high performing. 

They may be progressing in their career, building a business, working in tech, engineering or creative industries and yet privately feel anxious, burned out or quietly struggling, dissatisfied or relying on unhealthy or destructive habits and behaviours. 

You might recognise yourself in some of this:

 • Your mind doesn’t switch off or you struggle to get going

 • You hold yourself to high standards (and then move the goalposts).

 • Achieved things and felt strangely flat afterwards.

 • You struggle to say no without guilt and then resent having said yes.

 • You feel pressure to keep performing.

 • Think, “I shouldn’t really need therapy… but something’s not right.”

I work particularly (but not exclusively) with men aged 25 - 50, professionals, founders and those navigating ambition, responsibility and identity.

A bit about me 

I’m an empathic, energetic and highly motivated therapist who genuinely enjoys helping people think differently about themselves and their lives. I like depth, I like clarity, and I like when appropriate having a laugh.

I also enjoy working creatively and thinking outside the box. Therapy doesn’t have to be formulaic. Sometimes a fresh angle  or a bit of humour can unlock more than hours of overthinking.

I have undertaken many years of personal therapy myself and know what it is like to sit in the client chair.I am a father and understand the complexity of modern parenting, including the strange world of screens, social media and online influence.

Alongside my clinical training, I have experience in entrepreneurship in several sectors. I understand the psychology of risk, performance, comparison and pressure and how easy it is to tie your worth to output.

Outside of clinical work I value time in nature, sport, creativity and enjoy running businesses.

How I Work

I offer integrative therapy, which means I draw from a range of therapeutic models and tailor the work to you rather than applying one approach to you.

Therapy with me is a process of discovery, gaining insight (those “aha” moments), feeling your way through what’s difficult, and most importantly doing that work within a genuinely relational space. At its best, it can feel like a grand adventure.

I will listen carefully and might share what I see going on between us in the room. I will also gently challenge you when appropriate. I have a reasonably well developed “BS meter” especially for  the stories we tell ourselves. This isn’t confrontational. It’s collaborative. If something doesn’t quite add up, we’ll look at it together.

Clients often appreciate that our work includes:

 • Depth as well as practicality

 • Exploration of inner dialogue including self-criticism and perfectionism

 • Honest conversations about ambition, masculinity, vulnerability, anger, fear and identity

 • Clear reflection without unnecessary psychobabble

And yes,  there’s room for humour. Growth doesn’t require permanent seriousness. 

Practical Tools (Because Insight Alone might not be Enough)

I believe therapy should extend beyond the 50-minute session in the therapy room (a big part of the work also happens between the sessions - reflection and process - not homework unless you would like some). We can talk about what you would like this to look like. 

Where helpful, I share practical tools and frameworks you can apply in real life whether that’s:

 • Setting clearer boundaries without over explaining

 • Understanding conflict patterns

 • Managing anxious spirals

 • Communicating more directly

 • Interrupting self-sabotaging habits

Insight is powerful.

Integration changes behaviour.

The goal isn’t just to understand yourself - it might be to live more consciously, intentionally and  more meaningfully. 

Some snippets about how we might work

Addiction isn’t usually about the substance or behaviour. It’s a misguided attempt to relieve deep-seated emotional pain, trauma, or stress. It's an attempt at regulation and a coping mechanism. 

We explore:

 • What the behaviour gives you

 • What it protects you from feeling

 • What happens in the gap before you reach for it

Whether it’s alcohol, work, porn, gaming or endlessly refreshing email, these patterns often start as coping strategies that quietly become automatic.

There’s NO shaming in my approach. Instead, we get curious.

We look at what part of you is seeking relief and what other ways that part might be cared for without blowing up your sleep, relationships or self-respect.

Boundaries

Many clients come to therapy exhausted not because they’re incapable, but because they struggle to say no or people please. 

Saying “no” without over explaining can feel strangely terrifying at first. We practise it. Gradually it becomes less dramatic.

You may discover that healthy boundaries don’t push people away they filter relationships in a more sustainable way and leave you feeling more empowered through that process. 

Communication and relationship 

Many people find themselves stuck in repeated relationship dynamics.

You may notice:

 • You end up over-functioning

 • Or withdrawing

 • Or rescuing

 • Or feeling unfairly criticised

We can explore where these patterns first began. Often, parts of you learned long ago how to stay safe in relationships and they’re still running the show.

The aim isn’t to blame your childhood or parents for everything.

It’s to give you more choice in how you respond rather than being in reaction and on autopilot.

Existential Crisis (maybe the “Is This It?” Feeling)

This often can arrive at different times in our lives. 

You might find yourself thinking:

 • Is this what I worked so hard for?

 • Why don’t I feel satisfied?

 • What actually matters to me?

 • Who am I if I’m not achieving?

These moments can feel destabilising, especially if you’re used to being clear headed and decisive.

Rather than rushing to fix or optimise your life again, we slow down.

We might explore:

 • What meaning looks like for you now

 • How ambition and identity are intertwined

 • What parts of you have been prioritised and which have been neglected

 • How you want the next chapter to look

An existential crisis isn't necessarily a breakdown.

Sometimes it might be an opportunity and the beginning of a more deliberate life.

A Word on AI and AI Psychological Support

The rapid rise of AI has left many people feeling unsettled, not just about technology, but about their relevance, creativity and long-term career security. We can explore the uncertainty, comparison and threat this might be triggering, and separate realistic adaptation from catastrophic thinking. The aim isn’t to deny change, but to help you respond from a grounded and thoughtful place rather than fear.

At the same time we're living in a time where many people are turning to AI for emotional support or guidance.

AI can offer information. It can offer reflection. It can even simulate empathy.

What it can’t do is truly relate.

It doesn’t feel you hesitate, feel tension or notice subtle shifts in your tone. 

It doesn’t experience you in the room or be moved by you. 

It doesn’t bring its own humanity into contact with yours or have skin in the game. 

And it certainly won’t gently challenge you when you’re hiding behind intellectual explanations.

Therapy is not just about advice or optimisation. It’s about what happens relationally between human beings. 

Many of the patterns that cause distress were formed in relationship and often change through relationship.

That’s something no algorithm can fully replicate.

Areas I Commonly Work With

 • Anxiety and overthinking

 • Burnout and stress

 • ADHD (diagnosed or undiagnosed)

 • Perfectionism and fear of failure

 • Founder / business/work stress

 • Professional pressure and identity

 • Addiction (alcohol, substances, gambling, gaming, work)

 • Relationship patterns and difficulties

 • Communication and boundary issues

 • Parenting pressures

 • Life transitions and existential questions

 • The “I’ve achieved things but feel oddly flat” experience

First Session

I offer a free 30 minute introductory call so we can see if you feel I'm a good fit to work with. 

If we begin, the first session is an assessment where we build a picture of what’s been happening and what you’d like to change or understand more deeply. From there, we agree how best to work  together. You can bring anything to sessions.

Even the parts you’re not proud of.

Especially those.

Taking the First Step

Starting therapy can feel daunting particularly if you are used to handling things alone.

If something here resonates, you’re very welcome to get in touch and we can have a no obligation chat to see how I might be able able to help you and for you to see if you feel I'm a good fit. 

If you got this far I'm looking forward to hearing from you :) 

Training, qualifications & experience

  • Recently completed training in ADHD in the therapy room 
  • Worked as a part time counselling tutor/lecturer 
  • Level 5 Psychotherapeutic Counselling 
  • Advanced Diploma in Therapeutic Counselling
  • Caris Bereavement training working with children & Adolescents. 
  • Counselling Skills & Studies 

Other experience includes;

  • Start ups and running successful businesses in IT, Hospitality, Transportation and Wellness. 
  • Property design and development

Member organisations

BACP
British Association for Counselling & Psychotherapy (BACP)

BACP is one of the UK’s leading professional bodies for counselling and psychotherapy with around 60,000 members. The Association has several different categories of membership, including Student Member, Individual Member, Registered Member MBACP, Registered Accredited Member MBACP (Accred) and Senior Registered Accredited Member MBACP (Snr Acccred). Registered and accredited members are listed on the BACP Register, which shows that they have demonstrated BACP’s recommended standards for training, proficiency and ethical practice. The BACP Register was the first register of psychological therapists to be accredited by the Professional Standards Authority (PSA). Accredited and senior accredited membership are voluntary categories for members who choose to undertake a rigorous application and assessment process to demonstrate additional standards around practice, training and supervision. Individual members will have completed an appropriate counselling or psychotherapy course and started to practise, but they won’t appear on the BACP Register until they've demonstrated that they meet the standards for registration. Student members are still in the process of completing their training. All members are bound by the BACP Ethical Framework and a Professional Conduct Procedure.

Accredited register membership

British Association for Counselling & Psychotherapy
Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

British Association for Counselling & Psychotherapy

Areas of counselling I deal with

Fees

£70.00 - £80.00

Additional information

Individual Counselling/Psychotherapy starts at £70 (per 50 minute session)

When I work

Mon Tue Wed Thu Fri Sat Sun
Early morning
Morning
Early afternoon
Late afternoon
Evening

Further information

I offer therapy In person and online.

I currently have some availability for in person sessions on:

Wednesdays at The Practice Rooms, 55 Queens Square, Bristol, BS1 4LH between 2- 8pm

Thursdays at The Practice Rooms, 39 Cotham Hill, Redland, Bristol, BS6 6JY on Thursdays between 2p - 8pm. 

and for remote sessions -  Monday, Tuesday, Wednesday & Thursday between 9am and 8pm. 

The Practice Rooms, 55 Queen Square, Bristol, City of Bristol, BS1 4LH

The Practice Rooms, 39 Cotham Hill, Cotham, Bristol, BS6 6JY

Type of session

In person
Online
Phone

Types of client

Young adults (18-24)
Adults (25-64)
Older Adults (65+)
Organisations

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit gov.uk , or contact this professional directly

Additional languages

German

Online platforms

Whatsapp
Zoom