Ali Bushell

Ali Bushell

About me

If you want to book an introductory session please check out my website for access to my up to date calendar - just find a convenient time and email me to request it, I'm happy to help. Based in Aldgate East / Whitechapel / Liverpool Street.

Deciding whether you can work with someone in what can be an intimate and vulnerable relationship like that of the client / therapist is something that needs to be considered and must feel right to you. Having had eight years of therapy myself with several counsellors and psychotherapists I definitely appreciate being apprehensive of contacting someone for the first time, and wanting someone to help me soon. I know what it’s like to be in your shoes.

So what can I say to help put you at ease? What kind of person am I? The easiest way to describe it would be to simply say that I’m a good listener - people feel like they can talk to me, but also that they want to. I’m non-judgemental, curious and interested to know what is happening for my clients and I don’t look to place labels on them or pathologise their behaviour. I’m highly able to understand and connect with the emotions of others, I’m open and transparent in my approach but also able to be analytical about what is happening too.

I also think it’s important for clients to have a space where they can simply be, to express their fears or other feelings they don’t believe can be shown elsewhere. Sometimes people just need to be able to take off whatever mask they feel they need to wear in the world so that they can be seen, accepted and understood. I do my best to make my clients feel comfortable so that when they are challenged it feels like someone trying to help them, not like they are being criticised, judged or attacked.

My approach has been very helpful to previous clients that have dealt with issues such as:

Negative self belief
Fear and hopelessness
Domestic violence
Male identity/issues related to male gender expectations
Sex and sexuality
Non-traditional relationship types
Just generally not feeling happy and not knowing why

I’m also experienced in the modality of Internal Family Systems therapy which is particularly useful for individuals with trauma or difficulties from earlier in life that they want to address.

If I seem like someone you would like to work with I’d encourage you to get in touch and have either a free 10 minute phone consultation or a trial session to see how we fit. The first session is a reduced rate and there is no commitment to further sessions - just come and tell me what you want help with and you’ll know if I’m the right person for you.

Training, qualifications & experience

  • NVQ level 2 certificate in counselling
  • NVQ level 3 certificate in counselling theory and skills
  • NVQ level 4 diploma in therapeutic counselling
  • Volunteer counsellor at Everyman project - a charity to help men dealing with anger and abusive/violent behavior
  • Volunteer counsellor at One Vision - a low-cost counselling service based in Deptford in SE London
  • My own private practice in Aldgate

Member organisations


Accredited register membership


First session - £20 / hour
Follow up sessions - £50 / hour

Students - £30 / hour (only valid with an NUS card, I have limited number of student appointments)

Online (for clients I have worked with face to face previously only)
£40 / hour

I accept all major credit cards via an iZettle, PayPal, bank transfers or cash.

Maps & Directions

London, E1 1EP

Type of session

Online counselling: Yes
Telephone counselling: No
Face to face counselling: Yes
Home visits: No

Practical details

Sign language: No
Other languages: None


Accessibility information
Wheelchair access: No


I am currently taking new clients and particularly have availability during the day. I don't work Monday evenings, Fridays or weekends.

Types of client

Young people
Older adults