About me

I provide individual and couple counselling on intimate, family and work relationships. Anxiety, low mood and addiction almost always have a relational dimension. For more information, please visit my website at www.applebycounselling.com

My practice is located at 10 Harley Street, Central London. I also see clients in Chiswick, West London. My approach is tailored individually to each person I work with. I have no rules about the number of sessions we spend together. Sometimes only a few can be transformational.

Before training as a therapist I worked in business planning and change management in large international corporations. I know the pressures of the modern workplace. I know how hard it is to balance work and family life. I know the stresses.

If you’re sad, anxious, confused or struggling to cope alone - wrestling with a relationship, addiction or confidence issue - it doesn’t have to be that way. People have immense capacity to change but sometimes need help. I work in a warm, supportive and accepting way to allow you to unlock resources, find new meaning and identify solutions when you’re struggling with what to do.

Training, qualifications & experience

I trained initially with Relate and have an M.A. with Distinction in Relationship Therapy. I have a first and postgraduate degree in economics. I am a registered member of the British Association for Counselling and Psychotherapy (BACP). I adhere to the BACP code of ethics and practice. Sometimes people have feelings of shame about being unable to cope, or worry about social stigma around emotional problems. I understand those feelings. Working in partnership with you my aim is to address unhelpful patterns and turn a destructive cycle into a healing one.

Member organisations


British Association for Counselling & Psychotherapy

BACP is one of the UK’s largest professional bodies for counselling and psychotherapy. Therapists registered with the Association fall into a number of different membership categories such as Individual Member, Registered Member MBACP and Registered Member MBACP (Accred), each standing for different levels of training and experience. MBACP (Accred) and MBACP (Snr Accred) members have achieved a substantial level of training and experience approved by the Association.

Registered members can be found on the BACP Register, which was the first register to achieve Accredited Voluntary Register status issued by the Professional Standards Authority. Individual Members will have completed an appropriate counselling and/or psychotherapy course and started to practise, but will not appear on the BACP Register until they've progressed to Registered Member MBACP status.

All members are bound by a Code of Ethics & Practice and a Complaints Procedure. Accredited by the Professional Standards Authority.

Accredited register membership

British Association for Counselling & Psychotherapy

Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.


Additional information

In an introductory session you have the opportunity to discuss what you’re up against and what you’d like to achieve, to see how we might work effectively together and to ask any questions about the process. There are no hard and fast rules about the number of sessions.  Sessions last for 50 minutes.

Session fees vary according to time and location. In cases where affordability is an issue there is scope for flexibility. Payment can be made by cash, cheque or bank transfer on the day.

For appointments call 07774 322262 or email.

Published articles

10 Harley Street


Type of session

In person
Brian Appleby

Brian Appleby