Brian Appleby

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MA (Relationship Therapy), MA (Econ), MLitt (Econ), MBACP
Available for new clients
Available for new clients

This professional is available for new clients.

London W1G & W4
Available for new clients
Available for new clients

This professional is available for new clients.

About me

I provide individual and couple counselling on intimate, family and work relationships. Anxiety, low mood and addiction almost always have a relational dimension. For more information, please visit my website at

My practice is located at 10 Harley Street, Central London. I also see clients in Chiswick, West London. My approach is tailored individually to each person I work with. I have no rules about the number of sessions we spend together. Sometimes only a few can be transformational.

Before training as a therapist I worked in business planning and change management in large international corporations. I know the pressures of the modern workplace. I know how hard it is to balance work and family life. I know the stresses.

If you’re sad, anxious, confused or struggling to cope alone - wrestling with a relationship, addiction or confidence issue - it doesn’t have to be that way. People have immense capacity to change but sometimes need help. I work in a warm, supportive and accepting way to allow you to unlock resources, find new meaning and identify solutions when you’re struggling with what to do.

Training, qualifications & experience

I trained initially with Relate and have an M.A. with Distinction in Relationship Therapy. I have a first and postgraduate degree in economics. I am a registered member of the British Association for Counselling and Psychotherapy (BACP). I adhere to the BACP code of ethics and practice. Sometimes people have feelings of shame about being unable to cope, or worry about social stigma around emotional problems. I understand those feelings. Working in partnership with you my aim is to address unhelpful patterns and turn a destructive cycle into a healing one.

Member organisations

British Association for Counselling & Psychotherapy (BACP)

BACP is one of the UK’s leading professional bodies for counselling and psychotherapy with around 60,000 members. The Association has several different categories of membership, including Student Member, Individual Member, Registered Member MBACP, Registered Accredited Member MBACP (Accred) and Senior Registered Accredited Member MBACP (Snr Acccred).

Registered and accredited members are listed on the BACP Register, which shows that they have demonstrated BACP’s recommended standards for training, proficiency and ethical practice. The BACP Register was the first register of psychological therapists to be accredited by the Professional Standards Authority (PSA).

Accredited and senior accredited membership are voluntary categories for members who choose to undertake a rigorous application and assessment process to demonstrate additional standards around practice, training and supervision.

Individual members will have completed an appropriate counselling or psychotherapy course and started to practise, but they won’t appear on the BACP Register until they've demonstrated that they meet the standards for registration. Student members are still in the process of completing their training.

All members are bound by the BACP Ethical Framework and a Professional Conduct Procedure.

Accredited register membership

British Association for Counselling & Psychotherapy
Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

British Association for Counselling & Psychotherapy


£70.00 - £125.00

Additional information

In an introductory session you have the opportunity to discuss what you’re up against and what you’d like to achieve, to see how we might work effectively together and to ask any questions about the process. There are no hard and fast rules about the number of sessions.  Sessions last for 50 minutes.

Session fees vary according to time and location. In cases where affordability is an issue there is scope for flexibility. Payment can be made by cash, cheque or bank transfer on the day.

For appointments call 07774 322262 or email.

Published articles

10 Harley Street, London, W1G 9PF

Type of session

In person
Brian Appleby
Brian Appleby