Ann Froshaug Verified Professional Verified Professional
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UKCP registered

About me

I was drawn to working as a psychotherapist because I realised from an early age that we all need support and encouragement to lead happier lives. I see therapy as an effective way to work through life's difficulties and build self knowledge and confidence.

I worked full time as a psychotherapist in London between 1990 and 2005 when I was a member of the Hackney and Islington Psychotherapy Practice as well as having my own practice. Since 2005 I have worked in Norfolk and London (Fridays only in London).

I have wide experience of working a with a range of patients, male and female, who seek therapy because of difficulties which are the result, for example, of depression or problems with relationships. I believe that the trusting relationship which builds up in therapy is a key basis for building confidence and allowing insight about the often early causes of problems that come from our childhood experiences. These insights about one's history also provide clear clues to ways of getting better.

I work with individuals and see couples for relationship counselling. I work analytically which means we attend to the underlying, often unconscious, feelings and 'take' on life which contribute to one's sense of oneself. My approach varies, obviously, with the needs and capacities of each patient. I believe therapy is not about being told what to do by the therapist but rather it relies on rapport and within this challenge, at times, as well as encouragement where the patient/client is describing and explaining and feeling-in other words 'working' as well as the therapist.

Regular Supervision and Registered member of UKCP (UK Council for Psychotherapy)

Member of:

Psychoanalysis and Jungian Analysis. Forum for Independent Psychotherapists.

Training, qualifications & experience


  • Humanistic

Humanistic Counselling Courses in the Late 1970's-1980s covering Rogerian Counselling, Transactional Analysis and Gestalt. The academic side of the course  focused on technique as well as varied therapy approaches and schools of thought (Psychoanalytic and Humanistic).

  • Analytical

4 Year Qualifying Course in Analytical Psychotherapy( The London Centre for Psychotherapy). I qualified in 1986. Courses of lectures on all aspects of the theory and practice of psychoanalysis and analytical psychotherapy. Compulsory individual Training Therapy 3x weekly as well as monitored work with Training Patients involving case presentation and written papers on technique, describing individual work with the training patients. Placement in the now closed Friern Hospital (in Acute Admissions) and working with one outpatient under supervision (by Dr Fisher).

  • See above

I worked full time as an analytical psychotherapist in London until 2005 with a wide range of patients. Since this time I have worked as a therapist in Norfolk, where I now live, and in London one day a week.

Member organisations

Registered / Accredited

Registered / Accredited

Being registered/accredited with a professional body means an individual must have achieved a substantial level of training and experience approved by their member organisation.


UK Council for Psychotherapy (UKCP)

The UK Council for Psychotherapy (UKCP) is a leading professional body for the education, training and regulation of psychotherapists and psychotherapeutic counsellors. Its register is accredited by the government's Professional Standards Authority.

As part of its commitment to protect the public, it works to improve access to psychotherapy, to support and disseminate research, to improve standards and to respond effectively to complaints against its members.

UKCP standards cover the range of different psychotherapies. Registration is obtained by training or accrediting with one of its member organisations, or by holding a European Certificate in Psychotherapy. Accredited by the Professional Standards Authority.

Accredited register membership

UK Council for Psychotherapy

Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

UK Council for Psychotherapy

Other areas of counselling I deal with

  • Ceative blocks to making work in visual arts and writing.
  • I am very interested in working with depression, which can be seen as an inevitable and potentially useful mental state, that everyone experiences: it is useful and has to be taken seriously in that it is showing us that we are very unhappy about something. I believe Depression can be PRODUCTIVE or UNPRODUCTIVE. I have found that therapy helps to bring understanding and insight into these two types of depression. I work to change unproductive depression, for example to break out of negative loops of thinking to assist the depressed person to find optimism and a more useful way of seeing oneself and the world.
  • Depression can be viewed as a process of feeling and thinking which contains vital clues about our needs and way of being in the world. Depression requires sensitive and yet robust exploration in order to get better and find happier ways of being oneself, and to live in the present.


Concessions offered for

  • Keyworkers

Additional information

I work in London on Fridays. Consulting Room at AGIP 1 Fairbridge Road, Archway, London N19 3EW, charging £50 per session.

I work in Downham Market,West Norfolk,otherwise. My Consulting Room is at 52 Bexwell Road, Downham Market, Norfolk, PE38 9LH, charging £45 per session.

Sessions are 50 minutes.

Frequency of sessions; usually once weekly but depends on what we decide.

I do some low fee work which depends on an assessment of the person's needs and economic ability to pay.

When I work

Monday to Thursday day and evening sessions in Downham Market, West Norfolk. Fridays only in Archway, London

Further information

I work in Norfolk and in London so two addresses:

  • Norfolk (Monday, Tuesday, Wednesday, Thursday) at

    52 Bexwell Road
    Downham Market
    PE38 9LH
  • London (Fridays) at

    AGIP 1 Fairbridge Road,
    Archway, London
    N19 3EW

52 Bexwell Road, Downham Market, Norfolk, PE38 9LH

AGIP, I Fairbridge Road, Archway, London, N19 3EW

Type of session

In person

Types of client

Young people
Older adults

Additional languages

some french

Online platforms



In person

I have extensive experience of working with  patients (since 1984) and am familiar with the technical aspects of working with patients -working with and in the Transference-seeing where earlier significant figures and the person's responses and ways of seeing and feeling are  being re-evoked unconsciously in the person's life NOW and in relation to the therapist in the 'here and now'.

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