Demand for counselling increases by 22% over the last two years


Mental health seems to be a topic of conversation now more than ever. Campaigns spearheaded by the royal family, as well as public discussions sparked by influencers, celebrities and everyday people all show signs that it’s increasingly acceptable to discuss mental health (not to mention the launch of a certain magazine dedicated to mental health, of course).

And why shouldn’t it be acceptable? Time to Talk Day is a great opportunity for all of us to talk about mental health - even if you haven’t struggled with mental health issues of your own, or know anyone who has - whether that be a conversation with a friend, or checking in on a family member you haven’t spoken to in awhile. Counselling Directory supports making the conversation on mental health the same as talking about our physical health - all a normal part of everyday life.

In support of Time to Talk Day, we have performed an investigation to see if the seeming increase in mental health awareness is driving a corresponding increase in people seeking counselling. We found:

  • Enquiries to our professional counsellors have increased by 21.7% in 2017, compared to 2015
  • The average number of Counselling Directory members in 2015 was 11,050
  • The average number of Counselling Directory members in 2017 was 14,072
  • The total number of enquiries to members in 2015 was 133,717
  • The total number of enquiries to members in 2017 was 207,168
  • Average enquiries per member in 2015 was 12.10
  • Average enquiries per member in 2017 was 14.72
  • 21.65% increase in enquiries per member in 2017 over 2015
  • 27.34% increase in Counselling Directory members in 2017 over 2015

Our analysis shows that the increase in awareness of mental health issues appears to be resulting in an increased demand for counselling services too. “The fact that we have seen such a significant increase in enquiries to professionals on our website shows that people are increasingly open to using our directory to seek talking therapies to improve their mental health and wellbeing,” a Counselling Directory spokesperson said.

Statistics pulled from a Google Trend report support this increase - data show an increase of about 11% in search demand for the term “counsellor” in 2017, compared to 2015.

Talking enables a person to share what is on their mind and what may be causing them worry or distress and it is the first step to improving their mental health. “We all have blind spots, especially about ourselves, and talking with someone may lead to them helping you identify patterns of behaviour that may have been mysterious to you, and may also be destructive to yourself or your relationships with others. Saying things out loud to another person can feel like a tremendous relief, and feels completely different from the thoughts going around in your head” Counselling Directory member Teresa Mulvena, CBT Cert, MA Counselling, MBACP (senior accredited) said.

Although there has been improvement, we still have a long way to go when it comes to mental health, but we’re happy to do what it takes: Let’s keep talking.

Share this article with a friend
Written by Lauren Richardson

Find the right counsellor or therapist for you

All therapists are verified professionals

All therapists are verified professionals