Wendy Elford Verified Professional Verified Professional
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Accredited Counsellor; Supervisor, Performance Life Coach
Reading, Berkshire, RG30

About me

My work is motivated by:  'My desire to help create wellbeing in one's mind, which I believe in turn, creates body wellbeing.'

How Counselling can help:
One way of looking at counselling is that it is the process of talking out problems or difficult situations in order to gain understanding and facilitate change. This process can help with both short-term and longer-term problems.  It is also a means to consider one's own self development.

I undertake short and long term work with clients and in using my various counselling training and other skills I am able to provide a holistic approach.

The service I offer is private and confidential; without judgement; nor will you be told what to do.  Rather, you will be helped to find your own solution. Some situations may be resolved in just a few sessions, others may take longer.

The way I work:
As a Counsellor: I consider your feelings with you and the way that they are affecting you at the moment. This may include considering past significant relationships and unconscious patterns of behaviour.

As a Supervisor: I work 1-1 privately with qualified counsellors and provide a safe and collaborative working environment for you to bring your clientwork.  To see further details click on the link: 'view supervision profile' to the right of this page

As a Life Coach: I work privately 1-1 and provide a positive and enjoyable working environment in helping you to achieve your goal/s.

The first meeting for all the work I carry out is in the form of an assessment where consideration is given to the compatibility of working together, the mutual agreement of boundaries and the fee.

Training, qualifications & experience

Training and Qualitifcations:

  • Masters Degree in Counselling. Title: Preparing for the Transition to Retirement: An exploration of the counsellors' and psychotherapists' personal experience.
  • Post Graduate Diploma in Counselling.
  • OCN Certificate in Counselling Supervision provided by Lisa Mass.
  • Level 5 Diploma in Performance Coaching with NLP.
  • Diploma in Hypnotherapy and Counselling Skills with NLP.
  • Emotional Freedom Technique Training Level 1 and 2.
  • Post Qualifying Certificate Course in CBT Skills.
  • Certificate in Counsellings Skills.
  • I am an accredited counsellor with the British Association for Counselling and Psychotherapy (BACP), which means that I completed rigorous and excellent training in order to meet the accreditation criteria.



  • I have experience working with a team of the NHS Psychotherapy and Complex Needs Service, exploring suitable treatments for the individual patient.
  • I have experience working with agencies that provide counselling to the business world.
  • I have experience working with a charity who provide counselling specifically for the bereaved mother which includes: post abortion, miscarriage, still born, death of a baby/child.
  • I have experience working with a broad spectrum of circumstances and issues such as: anxiety, depression, low self esteem, confidence building, unemployment, retirement, bereavement, and relationship anxieties.
  • Special Interest: Bereavement: experiencing loss and grief. Whether you are bereaved of a child, husband, wife, partner, mother, father, or sibling I understand that it is difficult to come to terms with being without them. 
    Maybe your bereavement involves painful memories of the way the person died.  I can provide a time for you to consider your feelings; to help you think of ways of coping with your loss and giving your loss a place in your life. 

Hypnotherapy:  I have experience of working with individuals with anxiety, nail biting and particularly like working with the 'inner child'. 

Emotional Freedom Technique: I have experience of teaching this technique to clients so that they can practice this away from the sessions regarding any issue.


I have experience of working with individuals and particularly enjoy the collaborative aspect of the supervisor/supervisee working relationship.

Life Coaching:

I have experience of working with individuals.  I help you consider any goal that you wish to achieve.  Once this has been considered we work at your pace to achieve that goal.  


: My research for my Masters degree involved exploring the personal experience of transition to retirement for the counsellor and psychotherapist. The outcome of my study I consider can relate to any person in the position of transition/transitions to retirement and who has retired, and more broadly transitional phases of peoples lives.

Hypnotherapy: as part of my training I carried out research regarding pain relief and in particular in the area of arthritis including psoriatic arthritis.

I am a BACP Registered Accredited Member

Member organisations

Registered / Accredited

Registered / Accredited

Being registered/accredited with a professional body means an individual must have achieved a substantial level of training and experience approved by their member organisation.


British Association for Counselling & Psychotherapy (BACP)

BACP is one of the UK’s leading professional bodies for counselling and psychotherapy with around 60,000 members. The Association has several different categories of membership, including Student Member, Individual Member, Registered Member MBACP, Registered Accredited Member MBACP (Accred) and Senior Registered Accredited Member MBACP (Snr Acccred).

Registered and accredited members are listed on the BACP Register, which shows that they have demonstrated BACP’s recommended standards for training, proficiency and ethical practice. The BACP Register was the first register of psychological therapists to be accredited by the Professional Standards Authority (PSA).

Accredited and senior accredited membership are voluntary categories for members who choose to undertake a rigorous application and assessment process to demonstrate additional standards around practice, training and supervision.

Individual members will have completed an appropriate counselling or psychotherapy course and started to practise, but they won’t appear on the BACP Register until they've demonstrated that they meet the standards for registration. Student members are still in the process of completing their training.

All members are bound by the BACP Ethical Framework and a Professional Conduct Procedure.

Accredited register membership

British Association for Counselling & Psychotherapy

Accredited Register Scheme

The Accredited Register Scheme was set up in 2013 by the Department of Health (DoH) as a way to recognise organisations that hold voluntary registers which meet certain standards. These standards are set by the Professional Standards Authority (PSA).

This therapist has indicated that they belong to an Accredited Register.

British Association for Counselling & Psychotherapy

Other areas of counselling I deal with

Transitional phases: work, menopause, children leaving home, bereavement, retirement, growing older.


Additional information

£55 per hour

When I work

Mon Tue Wed Thu Fri Sat Sun

Further information

Special interests:

Transition/transitions/transitional phases of life such as relationship changes, infertility, menopause, empty nest syndrome, unemployment, retirement, mid-life, aging, growing old, the final phase of life.

Bereavement: experiencing loss and grief.  see above for general details.

Special interest: when a parent is bereaved of a young child.

Reading, Berkshire, RG30

Type of session

In person

Types of client

Young people
Older adults

Online platforms



In person

I consider Supervision to be one of the most valuable tools for our clinical work. I particularly enjoy the collaborative aspect of being a Supervisor

View supervision profile

Wendy Elford

Wendy Elford