CHANGE YOUR LIFE with Nancy Ajavon Florence

CHANGE YOUR LIFE with Nancy Ajavon Florence

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About me


My name is Nancy Florence.

I am a Life Coach, Psychotherapist and Desire Map Facilitator.

I am here to support you with your big life goals and transitions.

For the past 10 years, I have worked with incredible people all over the world.

I have helped my clients make life-changing decisions and achieve what seemed impossible for them at the start:

  • one of my clients (mother of 3) left a career in education to start her dream performing arts school.
  • another one decided to fulfill her life-long dream of moving her business and her daughter to New York
  • one of them released herself from an unhappy relationship and created a location free lifestyle and business
  • and another one decided to leave his career in technology to set up his dream football coaching practice

Transformational Coaching is...transformational.

I combine elements of coaching and psychotherapy to empower you to get clear on your desires and bring them to life.

My approach is not for everyone. It's not for you if you are not willing to get out of your comfort zone and make things happen.

I work with people who are 100% committed to creating the best version of themselves and their best life.

Initially they are terrified and they have no idea where to start but they are up for the challenge.

Is this you?

If you are at a major crossroad in your life and you want to be supported in making a big decision, why don't you book a Skype consultation with me now?

The first session is completely free and lasts 30 minutes.

If we decide to work together, I will tell you what my fees are and how to get started.

Send me an email to enquire.

I look forward to meeting you.

All love,

Nancy Florence

Training, qualifications & experience

  • BACP Accredited Counsellor & Psychotherapist
  • Advanced Diploma in Humanistic Integrative Counselling
  • Life & Business Coach since 2016
  • 10 years of clinical experience in the corporate, medical and private sectors
  • 7 years of Private Practice on Harley Street, the Willows Complementary Centre, the Bincote Surgery, Grief Encounter etc.
  • ACS Coaching School with Steve Chandler

Member organisations

Registered / Accredited


Accredited register membership

Other areas of counselling I deal with

  • Transformational Life Coach
  • Decision-making Expert
  • Business Coaching for entrepreneurs

Photos & videos

  • Client Testimonial
  • Workshops
  • Client Testimonial
  • Teaching about Vision Boards


My approach combines elements of Life-Coaching and Psychotherapy.

The first session is complimentary.

Prices are available on application only.

Further information

Client Testimonials:

"I always walk out of here 2 feet higher" - Rich, Digital Consultant

"In addition to being a Mum, I work full time in the Finance sector. I miraculously discovered Nancy over a year ago, when my life had hit crisis level. I was struggling to juggle life at home after the birth of my twins, struggling with the guilt of being a full time working mum and was at breaking point in my marriage. I had lost all confidence in myself and was bitterly unhappy. Nancy has helped me to draw open the curtains on my life and to completely reassess what matters to me. Through her fabulous coaching methods I have taken a big step back from the routines, the day to day production line and have asked the big questions of “what do I want”, “how do I want to feel” and this has been a massive revelation for me!" - Niamh, mother of 3 & Finance Adviser

“When I began seeing Nancy, I was in a mess and I needed help. I was anxious, over worked, stressed out and unhappy with some aspects of my life.
Nancy told me how she had helped women to transform their lives and how they had gone on to do amazing things. Looking back, I was dubious that I could be one of them. However, with Nancy's help I have literally transformed my lifestyle and my life. I am achieving things that I would only have dreamed of a year ago. It may sound like such a cliche but it's all true! Nancy is a great investment in yourself, she guides and supports you towards your ultimate dreams and assists you in breaking down any perceived barriers that may be holding you back in life. She is awesome and I highly recommend her services!.” - Rachel, Mother of 3 & Business Owner

"Working with Nancy is Pure Gold" - Emma

"Each week Nancy helped me move forward, guiding me to realise and release old patterns that weren't serving me anymore. To stand in my full potential. I felt safe to bare all with Nancy. She holds an incredibly supportive space. Full of wisdom, compassion and love, I can't recommend working with Nancy enough!

P.s. It's also so lovely to see her beautiful, caring smile every week ; ) " - Suzy, Business Owner

“Nancy inspired me and gave me the confidence to make time to work on clarifying what I really want so I can focus my time on what really matters.  She gave me practical tools and solutions to help me create time and space for developing my business and inspired me to speak with my own true voice.  I have already moved further with my goals in the past month that I have in the past year and feel re-ignited about the direction of my business.  I look forward to working with Nancy again in the future” — Catherine, Mother of 2 and Business Owner

Nancy, is such an inspiring woman. She has a way of speaking to your higher self in a way many others can't. Her soothing voice, honesty, beautiful soul and loving way, will get you to where you want to arrive, by taking the inspired steps you'll need. Join her tribe, she'll get you there, together you'll make it happen.”- Nichole, Mother of 2, Business Owner

“I approached Nancy to help me tackle my feelings of Claustrophobia, especially in transport situations. I had a Holiday of a lifetime planned and did not want to miss out on any trips or experiences like I had in the past. It helped to unload all of my feelings and what I had been going through in a safe confidential environment. Nancy helped me to make sense of it and also uncovered where the likely source of it came from. By changing my thoughts and practising, visualisation and breathing techniques I was able to manage my fear and went on 6 Coach trips which really made my planned holiday one of the best ever. The sessions I had with Nancy also helped me make other positive changes in my life:
1. Not letting the past hold me back
2. Stop beating myself up
3. Not feeling so guilty
4. Having the right to be happy
5. Focusing on what I want rather than what I don’t want
6. Reframing my language into positive self-talk.
It has been life changing. ”

“When I started seeing Nancy I found it hard to talk without crying. I felt worthless and had absolutely no confidence. The therapy sessions that I had with Nancy made me realise that my feelings are important and my views should and do count. I grew as a person and my confidence grew with me. I look back on those sessions with pride as they were very hard for me. I had to explore feelings that I really didn’t even know I had. Nancy taught me about me, she made me look at myself and believe in myself. My time with Nancy was invaluable and I am very grateful. Therapy is something that is so healthy and productive - it is good to get your thoughts out there and explore your feelings, whatever they may be. As Nancy said in our last session - Carpe Diem.”

Maps & Directions

Hoddesdon, EN11
London, E17

Type of session

Online counselling: Yes
Telephone counselling: Yes
Face to face counselling: Yes
Home visits: No

Practical details

Sign language: No
Other languages: French


Wheelchair access: Unspecified

Types of client

Older adults