ReThink Therapy. Dr Jill Williams

ReThink Therapy. Dr Jill Williams

16 Trinity Square
LL30 2RB

07444 913877

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16 Trinity Square
LL30 2RB

07444 913877

About me

**Although I'm happy to take enquiries please note that I currently have a waiting list of about 8 weeks.**

I see many people whose everyday lives are blighted by common issues such as anxiety and low mood. Recently there has been increasing awareness around mental health and people are realising it’s ok to admit if they’re struggling. However, too often people assume their anxiety and depression are here to stay. I know this need not be true.

The name for my practice, ReThink Therapy, arose from my desire to help people rethink this common misconception and feel motivated to seek a brighter way to live.

Why do I do what I do?

I’m passionate about sharing evidence-based, psychological help that can change lives. Backing up my counselling qualifications and skills, I have an extensive background and qualifications in psychology. I combine this knowledge with a warm and supportive therapeutic relationship. In this way we can work together to gain insights and change your day to day emotional experience for the better. Often the change that clients show is truly inspiring.

How do I work?

I work in an integrated manner, which means I use a few different approaches that work well together.

We will have regular review sessions to discuss progress, stay focused and ensure you’re satisfied with everything.

I offer a bespoke therapeutic service based on my training and qualifications, primarily in the approaches below. (I'm aware the array of counselling techniques can be a little mind-boggling, I’m happy to explain in person instead.)

My approaches

Person-Centred Therapy.  This approach focuses on the inner strength and ability for personal growth that is within all of us (even when we feel utterly drained). This involves acknowledging your subjective experience as the most important aspect of therapy. I will give you ample time to tell your story and will actively work to empathically understand.

I will behave as an authentic person, rather than an aloof ‘expert’. Having this safe ‘sounding board’  helps clarify your thoughts. Many people feel that they’ve always fallen short of ‘ideal’, and so experiencing a genuine and accepting relationship for the first time can be a powerful experience. Given these non-judgmental conditions to explore, a person will often find the right way forward for them.

Cognitive Behaviour Therapy  This emphasises how (a) the way we think (‘cognitions’), (b) the way we feel and (c) the way we behave are all connected.

Importantly, it is not an event which causes us emotional distress but our interpretations of the event. So, two people may react very differently to the same event depending on their interpretations. Often the interpretations and beliefs we take for granted are unrealistic or biased.

In addition to thoughts, behaviour patterns are also explored. For example, when anxiety or depression feel overwhelming, we often develop coping behaviours. So, people with anxiety and depression will tend to avoid certain situations and stop socialising. When these coping mechanisms become a long-term habit, these behaviours actually make the problem worse. Our self-esteem diminishes further and the range of situations where we feel confident continues to shrink. It can then be difficult to know how to ever get back on track.

Through a CBT approach I can help you to challenge self-defeating, irrational thoughts and together we can agree concrete goals and small steps for you to try out new behaviours. This ultimately results in more positive emotions and greater self-confidence as you learn to cope independently in new healthier ways.

Also, through this work, you can learn the skills to help avoid falling into the same traps in future. By learning to question your own negative thoughts and to recognise your own unhelpful behaviour patterns you can learn to be your own therapist.

Training, qualifications & experience

My background. I initially studied psychology, including a doctorate specialising in emotion and motivation. I worked as a university psychology lecturer, including a significant amount of time supporting students with additional learning needs. Ironically, having chosen a career field which revolved around people, I became frustrated by the increasing need to spend time locked away with paperwork and sought a more rewarding way to use my knowledge and skills. I then trained in counselling and worked as a counsellor within the NHS.

Most commonly I have worked with issues of stress, anxiety and panic, depression/ sad mood, low self-esteem/ low self-confidence, issues from childhood, relationship issues, domestic abuse, PTSD/trauma (including sexual abuse or assault), obsessive compulsive disorder (OCD) and addiction.

My substantial psychology background means I take an up-to-date, evidence-based approach to my counselling work. I still teach mental health and neurobiology part-time and I am committed to my own lifelong learning and to keeping abreast of research.

Professional body membership for your peace of mind. I am a Chartered Psychologist and member of the British Psychological Society (BPS) and I’m also a member of the British Association of Counselling and Psychotherapy (BACP). I therefore work to the BPS and BACP codes of ethics and I am committed to working safely, ethically and confidentially.

Key qualifications

BSc (Hons) Psychology (2001)

MSc Psychology (2003)

Doctorate (PhD) in Psychology (2010)

Postgraduate Diploma in Counselling (2016)

Certificate in Cognitive Behaviour Therapy ( (2017)

Level 6 Forensic Counselling and Psychology (2018) (counselling victims & perpetrators of crime, incl. survivors of sexual abuse and assault)

Member organisations


Accredited register membership

Photos & videos

  • Location
  • ReThink Therapy. Dr Jill Williams image 1


Sorry but I am unable to offer appointments at weekends or evenings.

First no-commitment assessment session (60 mins) £20. This us a chance to discuss your counselling needs. Equally importantly, it gives you a chance to ask any questions and see if you would feel comfortable working with me.

Subsequent weekly sessions (60 mins) £45. There is no cancellation fee for cancellations with at least 24 hours’ notice. Within 24 hours, 75% of the fee is payable on cancellation (£30).

Extended session for CBT work (90 mins) £60. I may suggest an extended session, but the choice of whether to take up the longer session, or even whether to work with a CBT approach remains yours. This can also be useful for clients who can only attend fortnightly.

Further information

If you’re struggling, I hope I’ve given encouraged you to believe that there is a brighter way to live and to rethink therapy as a viable solution to improve your mental well-being.

Although complex questions may need a face to face appointment, email/phone queries welcome.

Best wishes,


Jill Williams  Phd, MBACP, C. Psychol       

ReThink Therapy

Maps & Directions

Llandudno, LL30 2RB

Type of session

Online counselling: No
Telephone counselling: No
Face to face counselling: Yes

Practical details

Sign language: No
Other languages: None


Wheelchair access: Yes

My room is on first floor, Please advise if you require a ground floor room. One step to enter building, disabled toilets, parking can be arranged in the building's car park if necessary,


I currently have a waiting list and anticipate being able to take new clients on around mid Jan. Please give me some idea of your availability for the best estimate on possible start date

Types of client

Young people
Older adults
Employee Assistance Programme