Jeff Martin - (Freedom Counselling) Dip. Couns, MBACP

Jeff Martin - (Freedom Counselling) Dip. Couns, MBACP

24 Windsor Place
City Centre
CF10 3BY

07789 002623

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About me

If you're looking for friendly, professional support to help you through difficult times, I can help you.

If life feels really difficult and you are struggling to make positive changes to thoughts, feelings or behaviours that hold you back, then it's time to change.

As a trained professional counsellor, I will -

  • Support you in a safe, non-judgemental space
  • Help you explore why life feels difficult
  • Work with you to make positive changes

From counselling with me, you will -

  • Better understand and be free from behaviours and thoughts which weigh you down
  • Be able to manage your emotions rather than let your emotions control you
  • Recognise and be able to achieve healthy, equal relationships with others
  • Be free from the reliance on others for your decisions and happiness
  • Improve your self-esteem and self-confidence

My aim as your counsellor is to support you to become free to lead a happy, confident life where you can comfortably manage the natural challenges life throws at us from time to time.

Together, let's start the journey to bring you back to the real you. Let's talk.

Training, qualifications & experience

I have worked successfully with clients with the following issues -

  • ​Relationship & couples issues
  • Anxiety
  • Generalised anxiety disorder
  • Depression or constantly feeling sad
  • Self-esteem & confidence
  • Panic attacks
  • Panic disorder
  • Traumatic events
  • Anger
  • Divorce and separation
  • Family issues
  • Attachment problems - family, friends, partners, children
  • Self-awareness & personal growth
  • Building greater resilience
  • Feeling 'stuck in a rut' or repeating bad patterns.
  • Workplace difficulties
  • Making decisions and stopping others making decisions for you
  • Where is my life going?

My approach as a person-centred counsellor

​I believe everyone grows naturally towards the best they can be but sometimes events and choices can hamper you. I will help you to build trust and confidence in your self and in your own decision-making process in a warm and safe, non-judgemental environment.

​We can explore at your own pace your relationships, areas of your life and thoughts and feelings which you find challenging, to help you make choices which will enable you to move through life with a sense of satisfaction and fulfilment.

​I will help you to explore self-worth and values, to understand and accept who you are, and to reconnect with yourself. I understand how the judgements of others can affect you. I recognise you are an individual with your own unique view of the world and through counselling together I will support you to trust and have confidence in making your own choices in life.

​I believe the most important thing in counselling is the therapeutic relationship that will develop between us, where you will feel heard and understood. I will support a trusting relationship that will provide a safe space in which you will feel fully accepted and respected, so you can talk without fear about anything which concerns you.

About me

​I have over twenty years of experience in a non-counselling role helping people in crisis including depression, mental health issues, suicide, self-harm, LGBT difficulties, domestic violence, trauma and sexual abuse.

​I hold an Undergraduate Diploma in a Person-Centred Approach in Therapeutic Counselling and am a member of the BACP (British Association for Counselling and Psychotherapy).

​I have undertaken additional training in -

  • ​​Neuro Diversity
  • Adverse Childhood Experience's (ACE's)
  • Couples Counselling

Member organisations


Photos & videos

  • Comfortable, relaxed counselling space
  • Counselling is about you!
  • Counselling for Individuals & Couples
  • Make changes now for lifelong happiness!
  • Let's talk.


I offer individual counselling, couples counselling and walking therapy.

Individual Counselling for adults and young people - ​Sessions are available weekdays and evenings and cost £40 per session and last 50 minutes.

​If you are unsure about coming to counselling, we can discuss your counselling needs by email or by phone at a time convenient to you. We can also arrange a first session to discuss your needs and any concerns. Please see 'About me' for more information on my counselling approach as a trained person centred counsellor.

There is no minimum or maximum time for you to be in counselling and you may conclude your counselling at any time.

​From my experience, most clients see a positive change in 8-10 sessions.

Couples Counselling - ​Sessions are available weekdays and evenings and cost £60 per session and last 60 minutes.

​My focus will be on working with your relationship issues to support you to take what you learn from our time together in counselling into your relationship to make positive practical and emotional changes.

​Even if you are resolved to separating, I recognise you may wish to improve or repair your relationship for ongoing childcare and couples counselling can help you achieve this.

​Some sessions will be with you as a couple and some will be with you individually during couples counselling.

​I can discuss couples counselling with one or both of you before starting, to talk through any concerns. This can be done by email or by phone or we can arrange a first session to begin looking at how couples counselling can help you.

​I have undertaken additional training in working with couples.

​If your partner does not want to come to counselling with you, we can still work together on your relationship issues within individual counselling.

See my website for information on walking therapy.

Further information

Common questions I have been asked about counselling -

Can counselling help me?

The therapeutic relationship you and your counsellor will build is proven to have a positive effect on most clients’ wellbeing. This is because time with a counsellor is a unique experience in supporting your wellbeing.

​As your counsellor, I value you just for being you. I will try to empathise with your difficulties and be consistently genuine in the time we spend together. This allows you a safe space to explore current and ongoing problems, mental health difficulties and the way you see yourself and your world.

What happens in counselling?

Counselling is about you. I will work with your issues and what you find difficult at this moment in your life. During counselling you will explore the negative patterns that repeat time and time again and learn to move past the obstacles that prevent you leading a happy and fulfilled life. You will safely explore your difficulties without opinion, advice or judgement so that you can understand what holds you back and you can make the changes you choose.

My difficulties feel too challenging to overcome

I have received personal therapy myself. I know how you feel at this time and how difficult it can seem to make a positive change in your life. Sometimes the difficulties feel too challenging to face and I have spent time with many clients who also struggled in their lives before starting counselling. Many clients felt so trapped within their difficulties that they were often unaware that with the right help, they could make positive changes.

I have been to counselling before and did not find it helpful

Some people do not achieve their goals and feel that further counselling cannot help. I understand that counselling works through the strength and security of the relationship you and a counsellor will build together. This is because the counselling relationship provides a safe environment of trust where you can explore your difficulties.

Sometimes the way the counsellor works or the relationship just doesn’t click. I know this and invite you to try again and not be put off if counselling didn’t work for you in the past. We can talk about what worked and what didn’t work to understand your needs. As a trained Person-Centred counsellor, I put the strength of the therapeutic relationship at the heart of all our work.

What will change for me as a result of counselling?

I have worked with many clients who were struggling in their lives daily and have seen the positive changes that people can make from counselling. A common phrase from my clients concluding counselling is that it has been a ‘life changing experience’ for them.

I see many clients who struggle to manage being with other people, clients impaired by anxiety and depression and those traumatised by difficult events. I know how scary and difficult life feels for you at times and acknowledge and respect the hope, along with the fear and trepidation that has brought you to consider counselling.

Most of my clients have been where you are now and have gone on to make positive changes, often beyond what they hoped was ever possible. As a result of successful counselling you should:

  • Notice and understand your emotions which will support you rather than restrict you
  • Not be dependent on others for your happiness and have positive equal relationships
  • Grow your inner resources and feel confident to rely upon them when challenged
  • Become free from or confidently manage anxiety and depression
  • Be happy and confident with who you are

Maps & Directions

Cardiff, CF10 3BY

Type of session

Online counselling: No
Telephone counselling: No
Face to face counselling: Yes
Home visits: No

Practical details

Sign language: No
Other languages: None


Accessibility information
Wheelchair access: Yes

2 lifts and stairs. Wheelchair accessible toilets



MONDAY 08.00 - 15.30

WEDNESDAY 08:00 - 22:00



09:30 - 14:30

Types of client

Older adults
Employee Assistance Programme