With the holiday season growing ever closer and our to-do lists grow longer, do we start to forget the people that may not be so busy over festive period?
The two-minute advert produced by John Lewis, with the support of Age UK focuses on the old nursery rhyme, The Man on the Moon. In the advert, we are reminded of his lonely life as we see a little girl from Earth observing him.
Among the Christmas excitement, she is desperate to cheer him up. She tries different ways to contact him, until one solution means her gift reaches the old man. We see him looking down at her, with a tear in his eye, happy and touched that she went to such efforts.
The message of the advert forgets the traditional style of seasonal advertising and instead shines a light on the loneliness epidemic. According to Age UK, 60 per cent of older people do not anticipate happiness this Christmas.
Charmaine Bennett, chief executive of Age UK Merton said, “We are delighted that John...