In a bid to target women aged 30-44, the latest alcohol awareness app is designed to tap into some women’s biggest fear – losing their looks. This smartphone app (called the ‘drinking mirror‘) takes a picture of you today and then manipulates it to show how you will look 10 years from now if you drink more than is advised. You are then shown how you could look in 10 years time if you cut down the drinking.
The picture shows all the visible signs of drinking too much, including red cheeks, deeper wrinkles and weight gain – safe to say, it isn’t a pretty picture. The idea is to show you just how much better you could look if you limited your alcohol intake.
The Scottish Government is also calling on women to try ‘dropping a glass size’ in a bid to cut down on drinking. Currently it is thought that around 38% of women drink more than 14 units of alcohol a week, which is regularly exceeding guidelines. On top of this, the number of deaths caused by alcohol in women aged 30-44 has doubled in the last 20 years, giving the Government validated cause for concern.
Scottish Health Secretary Alex Neil said: “Evidence shows us that most people who drink alcohol, particularly at home, have no idea of how much they are actually consuming. This campaign will show people how small changes to their drinking habits can have a significant impact on their health and wellbeing.”
If you are struggling to cut down on alcohol, you may find speaking to a counsellor could help. For more information, please see our page on Alcohol.
View and comment on the original Telegraph article.