‘It’s Time to Talk, Time to Change’ will consist of three radio ads created by renowned advertising agency Dare.
Dare has an impressive resume, having worked successfully with Hovis, Virgin and EA Games among other prestigious brands. The radio adverts, one of which will star Sophie Chapman from the Peep Show, will be played across Kiss, Capital and Heart FM.
The campaign will also run in print form throughout The Sun and the Metro, featuring comic strips designed by The Times and Spectator illustrator Steven Collins.
A TV advert run in 2011 will also be circulated again this year.
Sue Baker, director at Time to Change, said: “Through the use of subtle humour in our advertising, we hope we can remove the awkwardness and fear that stops many people talking about mental health.”
Along with radio and paper adverts, the campaign has its own website featuring tips on how to breech the subject of mental health. It will also give the option to send an e-card to your loved one, showing them you are thinking of them during their illness.
“Time to Talk, Time to Change’ is funded by Comic Relief and the Department of Health. By reaching the public through humour, the charities aim to fully remove the stigma that currently surrounds mental health in the hope that it will encourage people to open up and accept their conditions.
If you are suffering from a mental health problem and would like to talk about it, you may benefit from counselling. To find out more about the services counsellors offer, please visit our Types of Distress page. To locate a counsellor near you, please use our search tool.
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