An artical in the Guardian today asks the question ‘Can anything persuade Britain’s smokers to quit?’ We’ve all seen the adverts with fat dripping off cigarettes and the oxygen being used to help an elderly lady breathe. But apparently this hasn’t worked so the government have launched a new campaign:
“Getting a cat’s bum mouth?”, the latest public health advert reads. “Fags are the best ageing treatment money can buy. They make your skin look like an old dishrag. You know all that good stuff night creams and day creams do? Fags undo it. They’re just plain ugly.”
In an effort to appeal to smokers’ vanity this ad is different to those seen before. Will it work? We’ll have to wait and see …
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