List B: Conditions for which evidence could be sought

• Aches and pains
• Acid indigestion
• Acidity, stomach acne
• Allergic rhinitis
• Alopecia (hair loss)
• Anxiety (P)
• Arthritic pain
• Athlete's foot
• Backache
• Back pain
• Bacterial vaginosis, BV
• Bedwetting (P)
• Bronchial congestion
• Bunion
• Calluses
• Candida
• Catarrh
• Chilblains
• Circulatory problems, local or minor [c.f. poor circulation]
• Cold
• Cholesterol, high
• Chronic fatigue syndrome (formerly ME) (P)
• Colic
• Concentration (P)
• Confidence (P)
• Constipation
• Conjunctivitis
• Cough 
• Cramp
• Cystitis
• Dandruff
• Dental Pain
• Dermatitis
• Diarrhoea, acute
• Diet, trouble sticking to [c.f. obesity] (P)
• Digestion problems
• Dyspepsia
• Earache
• Eczema
• Eczema, stress-related (P)
• Emotional problems (P)
• Enuresis (bedwetting) (P)
• Erection, improved
• Erection problems, temporary; erectile dysfunction, temporary [c.f. impotence, erection problems, erectile dysfunction] 
• Fears
• Feeling down or feeling blue [c.f. depression] (P)
• Fever
• Fibromyalgia (fibrositis)
• Flatulence
• Fluid retention
• Foot odour
• Frozen shoulder
• Gastric reflux
• Gastroenteritis
• Gingivitis
• Glue ear
• Grief (P)
• Guilt (P)
• Haematoma
• Haemorrhoids
• Halitosis
• Hayfever
• Headaches (P)
• Heartburn
• Herpes simplex
• Hoarseness
• Impetigo
• Indigestion
• Indigestion, nervous
• Inflammation
• Influenza
• Insomnia
• Irritable bowel syndrome, IBS
• Joint pains
• Jumpy (P)
• Lethargy (P)
• Libido, low (P)
• Lumbago
• Menopause menstrual pain migraine headache [c.f. migraine] 
• Motion sickness
• Mouth ulcers
• Muscle spasms
• Muscle tension (P)
• Nailbiting 
• Nails, fungal infections
• Nappy rash
• Nausea
• Neck ache
• Neuralgia
• Numbness
• Panic attack (P)
• Period pain
• Phobias (P)
• Piles
• Pins and needles
• Pre-menstrual tension or pre-menstrual syndrome
• Relationship problems (P)
• Relax, inability to (P)
• Rheumatic pain
• Rheumatism
• Ringworm
• Sexual counselling (P)
• Sciatica
• Sinuses, congested
• Sinusitis
• Skin problems [c.f. psoriasis] 
• Skin problems, stress-related (P)
• Sleep, trouble getting to (P)
• Sleeplessness, intermittent (P)
• Smoking cessation
• Snoring (P)
• Spasms
• Sports injuries, minor
• Stammering
• Stomach, upset stress (P)
• Tension
• Tiredness (P)
• Thrush, vaginal [c.f. thrush, oral]
• Travel sickness
• Verrucae
• Water retention
• Warts
• Wind

Most health practitioners specialise in treating different types of ailments and medical conditions. For example, a counsellor or psychotherapist may treat depression. According to CAP, counsellors and psychotherapists represented by a (P) above can probably treat those listed ailments or medical conditions.

If you are registered with the Health Professions Council (HPC) or are accredited by a relevant professional or regulatory body, it may be acceptable to mention any of the above conditions, if you are suitably qualified in that specific area.

Please note: This list is not exhaustive and is subject to amendment and updating in line with ASA adjudications and prevailing medical opinion, including Government reports.

Further help

• CAP Help Note on Health, beauty and slimming marketing communications that refer to medical conditions – guidance on medical conditions that can be acceptably referred to in marketing communications and those that cannot. This document is also the original source of lists A and B.
• List A  – Conditions for which suitably qualified medical advice should be sought.