The business of counselling (Part 2 - growing your practice)

This 2 part course is designed to help you de-mystify the challenges of setting up and developing your practice as a new counsellor.

Starting out in private practice can be daunting, and present a range of questions and challenges.  

• Where should I practice?
• How do I find clients?
• What about taxes?
• How do I stay legal, safe and professional?
• I know nothing about websites?!
• What is SEO?
• Should I use social media?
• Should I advertise?  

Part 1 - Starting Out

• Limited company or sole trader?
• Fees? Insurance? Location? Bookings?
• Professional standards in practice
• How to keep track of finances and tax - the basics

Part 2 - Growing Your Practice

• Market research and niche identification
• Branding and promoting your practice
• Websites: understanding, building and promoting websites
• Driving traffic to your site using SEO and Google Adwords

Who should attend?

Qualified (or soon to be qualified) counsellors who have little or no experience of being self-employed and practices looking to accelerate growth (part 2 especially).