Nottingham BACP network meeting
Nottingham BACP Network Meeting
Qualified and trainee counsellors/psychotherapists wherever you live are invited to join us at our November meeting. We start gathering at 9.45am and bring the meeting to a close at 12 noon. You can count the meeting towards your cpd quota.
Our speaker will be Lisa Haydon and here is a taster of what she will be presenting:
Feeling stuck, lonely and isolated?
I imagine this is a ‘tagline’ quite familiar to all of us. We often hear this from our clients. Maybe we have this on our BACP find a therapist or Counselling Directory profile? Or our website or Facebook page if we have them?
But how many of US actually feel like this as therapists in private practice? I know I do at regular intervals!
Some of you will have listened to the last mini taster workshop I did in March on developing your value proposition. The single thing that stood out in the feedback was individuals remembering the importance of being authentic and feeling ok to be themselves in their work.
The aim of this session is to help shed further light on some basic marketing principles to help you promote your work and create and establish your own set of core values which will help you to define (or redefine) who you are and why you do this.
A shift from:
‘Who am I - why do I do this?’ to ‘This is me and why I do this’
I also hope to cover on a ‘light touch’ level:
- The importance of self-promotion (an ugly concept to some)
- Positioning yourself in the sector (what makes you different)
- Pricing yourself in (or out of) the market (how do you ‘cost’ your worth)
- The importance of sharing (including the dreaded word 'networking')
- The importance of being authentically you!
“You do you and I’ll do me …”
For some of you the thought of self-promotion, of ‘making money’ and even beginning to put a price on the work you do (especially if you do this voluntarily) might be quite off-putting. It’s more than likely this is an intrinsic part of your own valuing system and I for one completely respect that.
Finally it’s ok if you don’t agree with what I am putting out here, it’s not the truth in a universal sense it’s just lots of stuff I have learnt over my years as a marketing professional and these are all things I genuinely believe to be helpful if not essential to our work.
Booking is required using this link:
About the host
BACP - Volunteer Facilitator Sarah Taylor