Want to lose weight?

January 12th, 2009 by Jayne Cox

I know that title will appeal to so many of you, it promises something you're looking for. It's big business!

If you’ve found this article and you’re about to 'google' for help with weight loss OR you have already trawled the internet and found yourself here, I really want to give you a new way of thinking about losing weight and keeping it off! Offering an alternative route to take.

Weight loss is a huge business and for as long as I can remember the diet industry assumes that we don’t know how, what and when to eat and need someone to decide all of this for us. We need to abandon ourselves to a plan, hand control over to another human being and restrict ourselves for life. The message seems to be that we can’t be trusted with feeding ourselves. We even need someone to provide our food for us because we’re just not capable of preparing our food. Is this true and can this be the be the way forward?

I don’t believe it is and in my personal and professional experience I have seen how education and the understanding of ‘you’ and your thoughts and behaviour and how ‘you use food’ can really provide the change you’re looking for. If you know why you eat, understand your triggers and find alternatives and an outlet for feelings, doesn't it stand to reason you'll change? I can't think of anything else we'd continue to throw money at, when it proved not to work for us.

So before you sign up to yet another diet, no doubt on offer in January, think about how many diets you’ve already tried, how wonderful it all seemed at the beginning and how enthusiastic you were at first. Does this sound familiar?

What goes wrong ?