Australia is the first country in the world to enforce new packaging laws on cigarette manufacturers.
Now, all motives, logos, colours and slogans on cigarette packets have been replaced with uniform greens and browns accompanied by gruesome pictures of tumours and anti-smoking messages.
Australia’s Health Minister Tanya Plibesek said: “This is the last gasp of a dying industry.”
Anne Jones of anti-smoking group Action on Smoking and Health (ASH) said plain packaging took the ‘personality’ out of the cigarettes and de-glamorised smoking.
In 1976 Australia banned cigarette manufacturers from advertising on television and radio and in 1989 newspapers followed suit.
Now, over three decades later, the last avenue of branding for cigarettes has...