Charitable clothes swaps are on the rise, with Britain’s biggest retailer Marks and Spencer kickstarting the ‘buy one, give one’ trend earlier this year when they launched a charity clothing scheme. The “schwopping” scheme, as it was named, asked customers to hand over an old or unwanted clothing item to charity every time they purchased something new.
This September, mental health charity Mind will also be following suit, by partnering up with Austin Reed to promote a ‘suit swap’, in which members of the public can donate any unwanted suit to a Mind charity shop and will receive a £50 voucher in return to spend on a brand new Austin Reed suit.
Mind have described this initiative as the perfect opportunity for men to have a good old clear out so that they can treat themselves to something new at a bargain price.
Men who do get involved in this fantastic scheme will also be given the opportunity to bid on a suit once owned and worn by the ever snappily dressed musician Plan B. Speaking out about his involvement in the project and his donation, he said:
“Mental health is a really important issue and the work that Mind does to help people with mental health problems is amazing. I’m really pleased to be supporting Mind by donating this suit and I hope that people bid generously for it and raise as much money as possible.”
CEO of Austin Reed Nick Hollingworth also has faith in the project, and has said that the suit retailer is proud to be part of the initiative.
“Mind is an extremely significant and worthwhile charity and we are thrilled that we can work with Mind to raise awareness and funds for this essential cause.”
Mind have said that the money from the suit shop will be ploughed into ensuring the charity can continue to provide both advice and support to those who need it.
If you are interested in getting involved with the suit swap scheme, visit the Mind website to find out where your nearest charity shop is, and visit Austin Reed online to browse the suit collection so that you can find one that suits you.
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