Research shows that children aged six to 11 are attracted to the sleek, light, colourful packs of certain cigarette brands without fully understanding the deadly effects of the product inside.
One young child said a packet “reminds me of a Ferrari” and another exclaimed: “yeah, pink, pink, pink!”
Professor Robert West, director of tobacco research at University College London said: “Tobacco companies claim they don’t market their products to children. But the truth is their products are attractive to children. This is about protecting children.”
With increasingly tight restrictions on marketing within the tobacco industry, cigarette brands are relying more on more on the look of their packaging to catch the eyes of potential customers over...