The new trend sees pregnant women inviting family and friends to a view 3D and 4D scans of their unborn children. Some companies even offer a service allowing parents-to-be to have their scans printed on key-rings, magnets and coasters for party guests to take away.
Ultrasound scans are traditionally used as a way of identifying any serious defects or health problems in unborn babies. Now scan ‘packages’ are being sold across the country offering paying parents the opportunity to buy VIP celebration scans plus champagne for nearly £200.
Professor Cathy Warwick, chief executive of the Royal College of Midwives, has expressed her worry at this apparent commercialisation of pregnancy and birth.
From a psychological perspective, the public celebration of an unborn baby always has the potential to cause additional stress to the parents if anything were to go wrong.
Professor Warwick said: “A mother may need increased counselling after raising everyone’s expectations of her pregnancy at a ‘foetus party’, only to learn of complications later on.”
Ethical questions could also be raised regarding the rights of the unborn foetus itself. UK laws currently allow the mother to make decisions for the baby while in the womb. The increasing use of potentially life-saving technology for entertainment purposes could, however, throw this law into dispute.
Additionally, the idea of ‘VIP’ scans could potentially widen the class gulf and alienate lower earning parents, leading to a sense of inadequacy and inequality.
Is this ‘yummy mummy’ WAG culture transforming pregnancy into a fashion brand and objectifying vulnerable human life?
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