The study in question which is to be published in the British Journal of Social Psychology asked 155 women aged 18 – 32 to view various combinations of adverts, some featuring luxury goods and others showing airbrushed models.
Of the 155, 44 were shown adverts featuring only ‘body perfect’ models but no material goods, 39 viewed adverts with no goods or models and a final group of 41 were shown adverts of both luxury goods and models.
After each group had viewed their adverts they were then asked to rate their body satisfaction. Interestingly the researchers found that it was the group who were shown the luxury goods adverts that felt the worst about their appearance.
Dr Eleni-Marina Ashikal a psychologist at the...