Liz Burnley of Girlguiding UK believes young girls are now under a huge amount of pressure to conform to the unobtainable body image they are constantly confronted with on T.V and in magazines.
A huge percentage of these images are airbrushed, giving the youth of today a false and unobtainable image of their role models.
Only last month Equalities Minister Lynne Featherstone said she wanted to end the practice of airbrushing or at the very least for labels to be introduced to make it clear that pictures have been altered.
Actress and model Kelly Brook is supporting the campaign and backing the move to introduce warnings on pictures. At the launch of her new poster campaign in London she said: “If people are being slimmed down in photographs then I think that should definitely be pointed out because you don’t want to portray something that is unrealistic and unachievable to young teenage girls.”
Susan Ringwood from eating disorder charity Beat is also backing the move and believes it could make a huge difference to the self-esteem of many young people out there.
If you are concerned that either yourself or someone you know may be suffering from an eating disorder then please visit your GP who will be able to offer you professional help and support. You may also find it helpful to talk to a counsellor in confidence about the difficulties you may be having. For more information about how counselling can help eating disorders please click here.