The campaign is one of the biggest to date, and 45 companies are supporting it. It aims to promote ‘practical tips’ and ‘responsible enjoyment’ to help people stay safe whilst drinking, such as eating before going out and planning a journey home before the evening starts.
The Campaign for Smarter Drinking will run for five years, costing £100 million, with the government supporting it for the first year, and then analysing if they wish to provide further support. It is being launched today with an advert in the Times newspaper.
Home Secretary Alan Johnson said: “This campaign will complement the wide range of actions we are already undertaking to address binge drinking, including giving police more tools and powers to tackle disruptive drinkers and consulting on new rules to ensure that businesses that sell alcohol are doing it responsibly.”
Read more about the campaign here…