Cannabis was re-classified last month to a Class B drug, and the £2.2 million campaign is targeting 11-18 year- olds, through the ‘Talk to Frank’ initiative.
Along with the re-classification are new penalties for anyone caught in possession of the drug. A third offence can now lead to prosecution.
The campaign was sparked my recent fears that strains of cannabis are getting stronger, and people are using cannabis at a younger age, putting them at a higher risk of mental health problems.
Frank spokesperson Chris Hudson said: “Cannabis is the most commonly used illegal drug in Britain and ‘binge smoking’ to achieve maximum effect may be putting peoples’ mental health in serious danger. There is evidence of a link between cannabis and mental health problems such as schizophrenia, and those who first use it at an early age may be more at risk.”
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