Campaigners aim to reduce alcohol harm this Christmas
The Drinkaware Trust has launched a new campaign to show members of the public how to manage their drinking over the Christmas period. Figures show that as many as seven out of ten peak-time admissions to A&E are alcohol related, and with the festive season around the corner, the number of people adversely affected by alcohol is likely to rise.
Drinkaware’s Chief Executive Officer, Chris Sorek, said: “It’s all too easy to drink too much during the festive season. By distributing tip cards in pubs and licensed taxis we hope to offer practical guidance to consumers who want to enjoy Christmas without experiencing the negative effects of over-doing it.”
If the tips are implemented across the UK, Home Office figures suggest that the advice could lead 250,000 men and 67,000 women to reduce their drinking levels.